For the last time would you look at that. is the third installment of an ongoing project by Pākehā-Indian artist Elisabeth Pointon. In this exhibition, she explores language, accessibility and representation as informed by her experiences in the workplace at a luxury car dealership. Pointon appropriates the visual language of advertising to comment on the traditionally white and masculine-led environments of both the workplace and the art world, imbuing the talk of Big Business with genuine earnestness.

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Pointon’s practise is informed by her experience in working at a luxury car dealership, interested in the communal isolation of shared spaces. Her larger works often act as a kind of big romantic gesture to the workplace while also interrupting dominant corporate language and the power attributed to it. Pointon’s work offers alternatives to profit-driven cultural environments by activating public spaces and reshaping them into micro-utopic communities. Recent projects include: Special offer., Te Tuhi, 2018; The Mood Machine, as part of Satellites, 2018; Human Resources (w/ Dr Gwyn Easterbrook-Smith), MEANWHILE, 2018; and Don’t miss out., The Dowse Art Museum, 2018.


Design by Riley Karl
Special thanks to Creative New Zealand